Is your site holding you back? Talk to an expert.
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Make an appointment with a Taram Group expert to make a quick diagnosis and see how to boost your visibility.
1: Symptoms of a site that is destroying your visibility
Before talking about solutions, a diagnosis must be made. A lot of managers don't even know that their site is a problem. Here are the 3 major signs that indicate that your website is acting like a liability, not a lever.
1.1 It is not designed for Google
Is your site not on the first page? It is probably because it does not respect the technical fundamentals: poorly optimized tags, too long loading time, lack of internal links, confusing structure... For Google, it's simple: if your site is not readable, it is not recommended.
1.2 It is not designed for your visitors
A good site doesn't just exist. It guides, reassures, engages. Too many sites are focused on the brand, not on customer needs. Overly complex menus, illogical paths, vague arguments, and forms that cannot be found: the visitor leaves, and does not return.
1.3 It is technically obsolete
WordPress poorly maintained, outdated plugins, unsuitable mobile design, accessibility problems... An aging site can become a real liability. It slows down your communication, prevents any rapid evolution, and becomes a financial abyss.
2: The foundations of a site that boosts your visibility
The good news? It is entirely possible to transform a site into a real growth tool. Here are the 3 fundamental pillars of a site that works for you, silently, every day.
2.1 Built for SEO from the first pixel
A good site starts with SEO strategy : relevant keywords, logical architecture, clean markup, optimized content. Everything is designed to get each page up on Google. The result? Qualified traffic, without depending on advertising.
2.2 Designed to convert, not just to be pretty
Each page has a clear objective: to inform, convince, guide. Design serves the customer journey. Calls to action are visible, consistent, and intelligently repeated. The site is a tunnel, not a frozen window.
2.3 Efficient, mobile-first and scalable
80% of visitors navigate from a smartphone. Your site should be light, fast, and adapted to all formats. And above all, it must be editable quickly, without dependence on an agency or developer. A good site is a tool, not a prison.
3: Modern tools to change the game
Now that you know what's stopping you and what to fix, let's talk about solutions. Here are the technologies and the approach we use at Taram Group to put sites back at the service of business.
3.1 Webflow: the new generation platform
At Taram Group, we chose Webflow. Why? Because it is a high-performance CMS, without plugins, without technical maintenance, and designed for SEO and speed. Our customers can update their site themselves, independently.
3.2 Tailor-made support
Redesigning your site is not just about changing the design. It's defining personas, setting conversion goals, producing useful content, and building a page and tunnel strategy. It's what we do with you, not for you.
3.3 A clear offer, a measurable result
Our promise: a fast, referenced, scalable site, connected to your tools (CRM, newsletter, chatbot). You track your stats, your traffic, your conversions. And above all, you are no longer dependent on outsiders to support it.
Conclusion: Your site can become your best salesperson
A website can be your best ally as well as your worst enemy. It's not an online business card: it's a growth system.
In summary: a good site must be visible, legible, useful, fast and actionable. If it's bothering you in your development, it's time to act and finally take responsibility for your digital transformation.